On April 10, after the "wormhole" series of running products attracted great attention from consumers in the early spring, Anta took advantage of the win and launched Anta hydrogen running shoes with the new Flashlite Anta "hydrogen technology" again this season. This time, Anta has built a "hydrogen technology" laboratory in Beijing Minsheng Art Museum, so that everyone can recognize and explore light again. Obbie fuller and Gao zheziang, director of running business department, launched the "light" experiment on the spot, unveiling the technological highlights of Flashlite Anta "hydrogen technology" and the inspiration behind it.
Super rational light experiment subversive extreme light weight
Inspired by aviation materials, Anta has independently developed a kind of material technology with both sports function and ultra light characteristics, Anta Flashlite "hydrogen technology" midsole material, which ensures enough rigidity and toughness while achieving extreme light weight. Flashlite "hydrogen technology" is the first lightweight technology platform launched by Anta. In order to provide better performance and comfortable experience for professional runners and runners who need light weight, Anta has constantly developed and explored and launched a more targeted "hydrogen technology" platform. Anta hydrogen running shoes have 468 billion bubbles in the sole, with a density of only 1 / 9 that of paper. Anta hydrogen running shoes is only 113g in 37.5 yards, while flyweaver shoes are more light, only 110g. Boys' 41 yards is only 130g, about the weight of a bag of chips, but they can easily support the running movement of the body, provide kinetic energy collection and feedback, and let you have an incomparable light running experience.
The theme of the activity is immersive interactive experience, presenting a super rational "light" experiment. Guests need to enter the isolation and quarantine channel through the warning tape. After arriving at the "light substance release area", the hydrogen running shoes floating in the ventilation pipe will be displayed. Afterwards, the guests can enter the laboratory area after replenishing the required energy in the light material supply station, put on the Anta hydrogen running shoes, step on the treadmill, and have a hearty light run.
It's impossible to break the routine
On the same day, the audience also witnessed a wonderful and exciting "light" experiment. In the countdown, Zhu chenye, Robbie and Gao zheziang poured "light solvent" into the device. New hydrogen running shoes swarmed into the hydrogen balloon, and the launching ceremony was successfully completed. The activity also unveiled two short documentary films - "you know nothing about light" paper art and ants. In the paper art section, Anta invited guangwuli general, a Japanese paper craftsman, to choose Takeo bamboo tail paper and restore a pair of Anta hydrogen running shoes one by one with unique ingenuity. The paper art works are light, delicate and flexible, while Anta real shoes are even lighter than paper.
In the record short film of ant chapter, Wang Yuheng, the "eye of the devil" Shuige, made a surprise appearance. What kind of shoes made Shuige dare not look down on? Under the witness of Shuige, two ants with only one thousandth of the size of real shoes can easily drag the Anta hydrogen running shoes. The ultimate light weight is beyond your imagination. The "light" experiment in the documentary was also moved to the activity site, where the ants completing the experiment were displayed. The paper art works are also displayed here. The audience can compare the weight of the paper art works and the hydrogen running shoes in person. The subversive sensory experience is light to infinity, but it makes your journey worry free.
Light as cicada's wings to show hard strength
The Anta hydrogen running shoes are divided into high-end transparent yarn and lightweight flying fabric. They all use ultra light midsole technology to redefine the lightweight experience. In order to achieve the ultimate lightness, the transparent yarn of hydrogen running shoes is made of the innovative upper fabric -- transparent mono yarn covering, which is 60% lighter than the ordinary mesh fabric, as thin as cicada wings, and has no sense of weight bearing, creating a refreshing wearing experience. Translucent upper design of the penetration of visual effects, let the personality show. For lightweight support, the upper offset technology and exclusive insole are used to make it light and comfortable, and the upper material of breathing net is used to enjoy barefoot experience. The lightweight flyer is made of a single layer of flyer fabric, which provides lightweight coverage for a more lightweight feel.
With the ultimate in lightweight, the shoe still has enough support and durability. Anta hydrogen running shoes after 40000 times of compression deformation test, the deformation of the sole is still good. It aims to provide light sports fans with convenient and comfortable sports equipment, as well as light training shoes for professional runners. Whether it's strength training in the gym after work or jogging in the park, every step can be zero burden.
As a leader in domestic sports brands, Anta has always been committed to expanding the field of running shoes, constantly exploring the real needs of professional runners, light sports fans and daily wearers, customizing them, creating hydrogen running shoes with hard strength and artistic style, and redefining light. This Flashlite Anta "hydrogen technology" is Anta's new attempt and breakthrough in the field of light weight. In the future, Anta will bring more running shoes with both technology and practicality. In this spring and summer, let's run together.
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