Every enterprise has its own different products, even the same products will have different characteristics.
In today's various products, how to let everyone know your things, what your products are and what they are aimed at? This requires brand positioning
To turn it into a well-known product, we need to deepen the cognition of the product in people's mind through brand positioning. For example, take shampoo as an example. This is a must for everyone. Now there are many kinds of shampoo on the market. How to make your shampoo stand out in so many shampoos? It depends on your brand positioning and positioning The characteristics of their own brand, to maximize the advantages, so that people have the opportunity to know you, but as for whether to accept you, it depends on your ability. After all, no matter how good the positioning is, but if the brand can not meet the needs of customers, it's just nothing. But good positioning will lay a good foundation for your products. This is also the premise for your brand to become a famous brand. Let's talk about it. The market price of Piao Rou is the price more close to the people. What is the brand positioning of Piao Rou? "In the eyes of Chinese women, the standard of beautiful hair is always soft, bright, smooth and easy to comb. The tide is coming and going, but that has never changed. " That is to say, the characteristics of Piao Rou have been deeply rooted in people's hearts, especially the hearts of the majority of female consumers. Smooth and silky.
Take the express industry for example. When it comes to express delivery, it seems that it only has a relatively high evaluation of Shunfeng. Why does Shunfeng have such a high position in people's hearts? Because Shunfeng is "fast", like we send express delivery, what we need most is fast. So, Shunfeng has grasped people's heart needs, which is immoral to meet people's heart needs, so he succeeded.
A successful brand is not because it has only one feature, but a certain feature must be used as your brand positioning. Brand positioning does not need too many features. Instead, it will not be able to perfectly highlight what a brand is. It is perfect to seize the most desirable feature. Successful. When you focus on a feature, people will I believe that you are the expert in this field, so for a brand, positioning is so important.
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