Recently, Haining leather city of Jinan, which has been settled in Jinan for 4 years, has completed the overall relocation. From the south building, which is close to the main road, to the relatively "remote" North building, which is located in the inner side of the project, it was rebuilt before and after the National Day. After entering Jinan in October 2015, the well-known Haining leather city has not reached the expected investment situation and its net profit is not optimistic.

It's Wednesday, the mall is very cold, only one or two customers in a few shops are trying to buy clothes, the vast majority of shops only have salespeople chatting in groups of three or two. "In addition to holidays, there are few customers at ordinary times. Even if there are customers coming, there will be even less to buy in the end. " The salesmen of a shop on the first floor of the mall said. "That's what this mall is like. In fact, it was in the south building before the move. There are few customers on weekdays, and there are a little more people in the mall on weekends. " At a well-known counter on the first floor, the head of the shop said that fur clothing business is now more difficult to do year by year, "our discount intensity has been relatively large, mainly due to the obvious decrease of consumers and the decline of public purchase demand.". In the view of the foreman, the overall relocation is not conducive to the mall. "The original position is very conspicuous. You can see it on Meili road. This North building is too close to the inside. I heard that there was a small shop because the business was not very good before, so this move didn't come back. " "Haining Leather City in Jinan is only a specialized leather market, and the rent situation is also changed according to the development status and prosperity of the whole industry. The current situation is not just in our market. " In this regard, Jinan Haining Leather City, an internal management revealed.
A group of financial data about Jinan Haining Leather City Co., Ltd. (hereinafter referred to as "Jinan Leather City company") shows that in 2018, Jinan Leather City company realized an operating revenue of 21.8996 million yuan, net profit of - 1992.03 million yuan; from January to June 2019, its operating revenue was 8.9230 million yuan, and its net profit was also reported as a loss of 10.849 million yuan. Such achievements are undoubtedly closely related to the fact that the market investment situation in recent years is not up to expectations and only part of the market operation is open. According to the leasing details of shops and supporting properties of Jinan Leather City Project in recent years, in 2016, the rental rate of the project was 95.56%, the average rental unit price was 50.61 yuan / m2 / month, and the property rental and management income was 36.0221 million yuan; in 2017, the rental rate of the project dropped to 73.44%, the average rental unit price also dropped to 45.28 yuan / m2 / month, and the property rental and management income then dropped to 24.7713 million yuan ; by 2018, the rental rate remained at 73.44%, but the average rental unit price was further reduced to 36.22 yuan / m2 / month, and the property rental and management revenue was 1981.21 million yuan. "Due to the influence of consumption habits and consumption capacity of consumers in Jinan, the operation of Haining Leather City market in Jinan has been unsatisfactory since its opening. At the same time, with the rapid development of the Internet economy, the real economy is greatly affected, and the commercial retail and wholesale markets are inevitably impacted. Jinan Leather City sustained losses from 2016 to 2018, with an average annual loss of more than 20 million yuan. " In this regard, Haining leather city has also publicly said.
Source: Economic Herald, all rights reserved
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