After two or three years, the overall industry boom downward, emergence east wind blow, all kinds of events in the policy, the national health consciousness and "Internet +" big background, the domestic sports goods industry finally ushered in the steady recovery.
On August 14, the first brand of domestic outdoor sports pathfinder first-half transcripts, during the period of business income of 676 million yuan, up 8.61% from a year earlier. Net profit of 124 million yuan, up 1.17%; Company products integrated gross margin year-on-year increase of 1.85%. Earnings growth is mainly due to the main business is good, the outdoor multi-brand business continued to maintain steady growth.
After August 13, li ning first-half earnings, its first-half revenue of 3.641 billion yuan, rose 16% from a year; Although the overall losses of 29.41 million yuan, but to the 586 million yuan deficit narrowed ninety percent from a year earlier. At the same time, because of to promote the efficiency of management and effective cost control, li ning ebit plus depreciation and amortization to profit, up to 260 million yuan. Previously, li ning has for three consecutive years of losses, the total loss of 3.1 billion yuan.
Released on the same day in the first half of the performance of the peak sport, points out that China's sports goods industry was at the end of 2014 to reverse the downward trend in the past two years, including peak, several main sporting goods company all orders made order growth and same-store sales growth, inventory problem in industry long also basically solved.
In the first half of the peak sport revenue of 1.38 billion yuan, up 6.9% from a year earlier. Net profit of 176 million yuan, up 45.5%; Gross margin fell from 0.5% to 37.9%, 3.3% to 3.3% increase in net profit margin.
Similarly, anta, 361 degrees, and other domestic famous sports brands, spring orders, and performance are obviously improves signal. Among them, 361 degrees in the first half of the revenue of 2.208 billion yuan, up 5.7% from a year earlier. Net profit of 270 million yuan, up 22.3%; Spring orders rose 15% from a year earlier. Anta sports in the first half net profit, operating income rose 20.2% and 22.3% to 965 million yuan and 5.11 billion yuan.
Xtep international latest data released by the company order amount rose 10% year-on-year in the first quarter of 2016 order, a 10th straight quarterly to improve, and compared with a 2015 to low single-digit growth during the fourth quarter show accelerating momentum.
Essence international securities research report pointed out that Chinese mass sports, sports industry usher in rapid development of domestic sports brand experience, 2012-2013 years of decline and after bottoming rebounded in 2014, into the recovery in 2015 is more apparent, gradually from inventory to get out of the mire, industry further warming.

Support the development of sports industry and the launch of the policy, also provide the imagination space for the development of sports industry. United six departments issued on August 13, the ministry of education "about speed up the development of youth football campus implementation opinion", support the construction of 20000 teenagers around the campus football characteristic schools, to reach 50000 by 2025, key construction about 200 colleges and universities high level football team. At the same time, more to support the development of the sports industry planning has been developed.
Data shows, at present, our country sports industry value 356.3 billion yuan, accounting for just 0.6% of the proportion of GDP, and the more developed countries in the world sports industry share of GDP generally above 2%, the enormous space for future development of China sports industry.
The huge market has attracted various capital. Data show that as of April 2015, a total of 56 physical startup announced a number of financing, financing also than in previous years have increased substantially. In addition, there are more than 30 listed companies involved in the sports industry, such as joint, noble bird, Su Ningyun CITS, zhejiang newspaper media, networks, etc.
From the network - port of treasure