"XieWang" Belle Limtied. Belle international trading after preliminary results, in the third quarter ended November 30 third quarter same-store sales fell 10.4%, Belle group footwear business and sports, clothing business same-store sales rose 6.0%, two data are sent in the second quarter, according to the footwear products constantly continue to slump, and popular sports industry have been initial signs of slowing. The BeLLE is Nike Nike's largest agent in China, at the same time or Adidas, CAT, and other sports and outdoor products of China's major agents, group sets all brands have the map by BeLLE more comprehensive brand stores.
According to belle group, the third group net stores 278 rooms, but 272 of them are sports, clothing stores, this popular aggressive expansion strategy in the sports industry is also worth attention.

Over the past year, despite a slowdown in China, market volatility, most retail enterprise in revenue and profit sharp decline in adverse circumstances, and retail enterprises by turning losses also abound, but because of the sports industry is unusually hot, belle relies on its proxy sports brand medium-term growth revenues and profits are made, outstanding performance. Before the third quarter, belle group has been cut, including extremely difficult market in Hong Kong, and in the third quarter's abnormal expansion action according to the group in the sports business benefit back view to accelerate the grab.

There is no doubt that sports industry now is the best of the clothing retail industry category, but this week has been sports brand earnings warning. North American yoga clothing retailers Lululemon Athletica Inc., in the third quarter results released on Tuesday showed the group's inventories rose as high as 71.9%, is five times as sales growth of 14.4%. Sportswear industry has always been the inventory cycle, the 2008 Beijing Olympic Games is a recent period, Nike Nike, Adidas Adidas, Puma Puma, Li - Ning Li Ning and other international and domestic sporting goods giant last because the Olympic period are the first high speed expansion and high inventory abyss, Puma Puma, Li - Ning Ning two groups are a huge losses.

No fashion, according to Chinese data, as of August 31, the first half year of belle group movement beyond footwear business, both middle income 9.5139 billion yuan, 9.8357 billion yuan, respectively, but two business trends, on the other ideas, so belle group expand sports business also in line with the business logic, but expansion at the same time also can bring the inventory risk, once the industry slowdown or a recession period, belle group will may lose support growth, in view of the market because of its footwear business and economic environment, there is no signs of recovery.

As of November 30 belle group operates 20506 stores, including 13710 for footwear, net between 6, sportswear stores has increased in the last quarter of 6524 to 6524.

On Thursday Belle Limtied. Belle international shares fell 0.90% to hk $6.64, or 25% so far this year, the stock.

Treasure source network - port