Adidas in China in 2015 revenues of more than 14.1 billion income doubled in five years - Industry news - Dongguan Jieshimei shoes material Co., LTD

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Adidas in China in 2015 revenues of more than 14.1 billion income doubled in five years

From： Dongguan Jieshimei shoes material Co., LTD Post date： 2018-07-05

In 2015, Adidas (Adidas) to hand over a beautiful report card in the Chinese market.
On January 3, adidas chief executive Herbert susquehanna (Herbert Hainer) announced that adidas in China market in 2015 has won more than 2 billion euros (14.145 billion yuan) sales record. This number compared with the 2010 fiscal year, just doubled, this means that adidas has 6 years in a row won growth in greater China.
China is the second largest sporting goods manufacturers from Germany market, second only to America. According to adidas released in November 2015 in the third quarter, when the first nine months of its in the greater China region for 1.85 billion euros (13.186 billion yuan) income, sales and gross profit increase of 42.0% and 39.8% respectively, and is the fastest growing market of all.

Considering the adidas in season this year double tenth promotion again won sportswear category sales champion, more than 2 billion euros is follow. The most popular with Chinese consumers, is a classic (the Original) and NEO adidas's two brands of training and running gear. At the same time, adidas, Reebok (Reebok) sales rose 74% in the first nine months of last year profit, to promote the good performance of the group in China. This exercise is closely related to the increasingly popular among China's urban middle class.
In the adidas's first big market, dealers in the United States are in a positive investment, Mr Hainer said sales growth in 2016 could more than double digits. He wants to establish a long-term plan, to maintain double-digit growth.

A year ago, adidas once in trouble. Due to major markets in Russia's currency devaluation and golf brand sales, adidas has cut revenue expectations. The position of the second was a rising star in the us market Under Armour (hypoallergenic) to replace. 2015 adidas adjust the management several times, increase the intensity of marketing, and concentrate more resources to key markets and key brands. In the first three quarters of adidas successfully realize the reversal in the north American market, share prices also rose more than 50%.

Last November, adidas raised its 2015 earnings expectations. According to adidas in the third quarter report released in November last year, in September 2015 years ago the company revenue of 12.74 billion euros (90.804 billion yuan), up 16.7% from a year earlier. Gross profit of 6.2 billion euros (6.2 billion yuan), up 16.9% from a year earlier.

Hainer, for fiscal 2016 sales overall be optimistic too. He disclosed that in the first half of 2016 orders has been full of adidas, sales and profits are expected to continue to grow.

Is going to be held in the summer of 2016 European football championship, will undoubtedly as the main sponsors adidas performance greatly. Adidas long-term market leader position in football, in the third quarter of 2015 years ago, adidas soccer shoes sales growth of more than 18%.

Euro adidas, estimated by dongfeng, adidas football supplies sales in the global market is expected to more than 2.1 billion euros (14.968 billion yuan), increase obviously compared with the 2014 football World Cup.

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