In the GS has such a compelling roadside advertising: Shi Jie before the background color printed logo is a pair of exuberant beauty Yuzu, the two shook hands and gentle care of the toe and heel, respectively. Most people at first glance, may not immediately understand the meaning, but passed out of the interaction between the siblings will be impressed by the beauty of harmony. The shoe industry is engaged pair who can understand the essence of advertising: the toe and heel shoes is to stereotypes, but also determines whether or not the key parts of the shoes comfortable, two hands gently holding the two parts, the expression the shoe were on foot pamper and love. Creative piece of advertising is by 何家明 hand, "tailor-made for your feet a good pair of comfortable shoes excellent," This is what the United States and the Czech Republic's official purpose, but also He Jiaming industry for many years engaged in the Po constant pursuit . 
Emotional hands clasped the hand of fate 
    Po, which sounds strange term, but it is every pair of shoes are an essential part, to the toe and heel shape as a key part of Hong Kong Po not only determine the merits of the life of a pair of shoes, but the relationship the wearer's foot in comfort. With "shoe backbone" to describe the Po is not an exaggeration, in order to manufacture high-quality gangbao one pair of good shoes suitable for comfort and durability, and a good pair of shoes can make you far better. 
    In the field of cryogenic Hong Kong Po, He Jiaming have to go very far. From 1997 first contact with foreign companies produce low gangbao materials, today is definitely holding Jie Shi Mei brand; From the earliest because the price is expensive without being recognized by manufacturers, to become today's era of environmental protection an essential shoe production materials; He Jiaming witnessed the development process of cryogenic Hong Kong Po in China, but also personal experience and to promote the prosperity of the market. 
    Back in time to the early 1990s, when the hard work out of 何家明 engaged in a shoe trading company doing procurement. Before that, He Jiaming and shoes are not too deep roots, and ordinary people as a means of shoes is just a tool, a pair of upright make yourself look more and more fashionable decorations. Because the business relationship, He Jiaming depth contacts shoes began to understand the shoes, the shoes form in his eyes gradually changed, a pair of shoes in your hand, He Jiaming can see the quality of materials, workmanship fine or not, texture the pros and cons. Familiar shoe technology, he also began to understand that the key to the quality of a pair of shoes. 
    Run the business process, as 何家明 accumulated a wealth of resources, good man, forthright, he likes to make friends, many partners in business have become good friends in life, when these friends need help, He Jiaming always would not hesitate to lend a helping hand. And it extended the hand, so he took it to his fate stretched to the other hand. 
    In 1997, an Italian holding company salesman He Jiaming found their products to sell him. This Italian company is specialized in the production of low-temperature gangbao this material environmentally friendly, durable, good styling effect, but in the current market are few and far, mainly because the price is very high, in the 1990s, a standard sizes on low gangbao sell more than one hundred dollars. Dongguan shoe for small and medium price is too high, in order to reduce costs, most will not put too much on this one. He Jiaming hand holds some high-end enterprise resources, these brands may use the low Po, he told the clerk these messages. In this way, the Italian company and He Jiaming it forged a "karma." 
 
    He Jiaming based on material provided by the clerk smooth and high-end manufacturers to establish cooperative relations, he is also very grateful 何家明 selfless help. In 1998, a shoe factory in Dongguan, Hong Kong Po to buy products he has become a good friend of his and 何家明 immediately notify He Jiaming, let him in the name of the agency's receipt, and then resold the house shoe. The single business, let 何家明 first tasted the sweetness of doing business, he is excited to get the money, the joy and excitement, even today, after many years, but also often made him long aftertaste, 何家明 said first harvest always the most enjoyably, the feeling is priceless difficult in exchange. 
Running in the pursuit of the perfect road 
    After the door is opened, you can see the infinite landscape. After the excitement, He Jiaming low gangbao industry found much to do at the beginning, he followed suit, played a role to play "intermediary" is. On the one hand is still trading company to run the business, on the one hand and in the process of contacting and shoe in Hong Kong Po to sell them low. With the increase in business volume, the salesman by chance a friend introduced him to the Czech Republic, Italy, the U.S. official owner of the company, Dongguan shoe huge market space, not only gave 何家明 confidence, but also to the Italian people to see a broad prospect this time, he Jiaming hand toward the Mediterranean Sea from the south banks of the Gulf, he clasped the fashion capital of the Kingdom of shoe style. 
    He Jiaming deeply affected this style, but also to his career and life has brought great changes. The Chinese emphasis on human relationships, whether it is business or exchanges, human is always in the first place, the simple trading also are mixed with a lot of sophisticated thought. The process of foreign enterprises and cooperation, 何家明 but deeply felt the impact of another culture. In his words, that the Italian people are born with a noble temperament: "They think I'm the best thing is, if you can not find another home, not too much bargaining, not because of what you do on the cheap to the invoice you, they are doing business norms, business is business, and feelings are not linked. "
    This determines the grade of the local culture, has always been high-end Italian brands have gone the route that they give full play to the advantages of self, always leading the fashion footwear world wind. As the Italian brand agency 何家明, no doubt on this point has inherent advantages, his business philosophy and thinking are consistent and Italian headquarters. When other domestic businesses but also to analyze the painstaking search for future trends, 何家明 you can keep up with the pace of the U.S. and Europe, always in sync with Europe, the pace of international synchronized, continuous development and innovation of the latest international products. 
    For market development, 何家明 also have their own ideas, he often talks about saying:. "Do a line dedicated line, do the best," although the price is low gangbao slightly higher, but its superior quality and performance, a number of domestic and international brand shoe highly favored, with He Jiaming saying that "good things are good things, and always will be recognized by customers." Ever since, Daphne, Belle, Goldlion, Anta and other well-known shoe became his main partner. 
    From 2000 to leave the trading company, concentrate in low Po, less than two years, 何家明 on Shi Mei twenty percent stake in the Czech Republic. After that, in increments of 20% every two frequencies, up to now, Shi Jie He Jiaming has occupied 80% of the shares in the United States, before the Italian boss instead relegated to second place went to nursing later years. There is both 何家明 recognition, but also trust in him. He Jiaming Italians from their own body and found similar ingredients: money is secondary, the concept is the first, He Jiaming learn from foreign experience and domestic realities, he is a vindication for he is a perfectionist. 
 
    The proportion of Hong Kong Po in a pair of shoes on the use of only a maximum of two percent, He Jiaming is by virtue of this two percent on sales of domestic gangbao way ahead. Today, Hong Kong Po has a lot of cold shoe will use environmentally friendly materials, He Jiaming and his business again in the development of newer environmentally friendly low cotton hot melt Po in Hong Kong. Quick step, have a greater chance that this is He Jiaming hearts deepest philosophy. Just as concerned about their own business, he also always concerned about the development of Dongguan shoe. In his opinion, Dongguan shoe you want to keep a place on the world stage, we must take the brand through the transformation and upgrading of the road, turn on the engine of innovation in order to sail broader blue ocean. 
"Do the best, striving for international brands, Chinese shoe is the real way." 
Dialogue Dongguan Jie Shi Mei - Cat Industrial Co., Ltd., general manager He Jiaming 
 
    "Dongguan shoe": We have noticed that with the development of society, now the shoe industry and shoe business survival increasingly competitive, this also means that the market for footwear products will increasingly high demands it, how do you see this problem? 
He Jiaming: is this. With the continuous development of society, consumers have become increasingly demanding, the pursuit of individuality and humanity more and more consumer goods, footwear consumers, so now footwear materials, design and production requirements more refinement, each product design, development, production processes, materials, should be carefully selected in order to produce high-quality products much consumers. 
    "Dongguan shoe": Do you think post-crisis era, China's footwear industry to face the new challenges which need it? 
He Jiaming: Chinese shoe as a labor-intensive enterprise, as rising raw materials, wages, rent, water, electricity and other costs, the falling dollar, inflationary pressures increased, labor-intensive enterprises in the domestic living space more to smaller, as the shoe to continuously improve quality and service, in order to continue to create their own brand of living space, or face unprecedented pressure, business failures escape unharmed. 
   "Dongguan shoe": What, in your opinion, including China, Dongguan shoe shoe including, want to break from the plight of the way out? 
He Jiaming: As a shoe manufacturer, product, innovation, quality and service is the magic shoe production, in such a difficult environment, the shoe must pass product upgrades, striving for footwear brand, is the only Chinese shoe future way, so as to have a Chinese shoe forward thinking and continuous reform and innovative ideas, hard to get out of the cycle of footwear, to dispel the bad habit of price competition with innovation, quality and service to win guests, is China's shoe ultimate way. 
    "Dongguan shoe": You mentioned discourage price competition vices, does this mean that Chinese shoe differentiated development of the road to go? 
He Jiaming: I think this is not just a problem differentiating development, but also industry from low-end to high-end jumped problem. Former Chinese footwear and European companies to compete against the large cheap. Today, about price competition, China is no way you can with Vietnam, Myanmar, Bangladesh, Southeast shoe competition, Chinese shoe to keep important seats in the footwear world, oriental Italy do so, you must act now, the change in thinking, to develop, innovation as a starting point, based on the quality of service, to a brand as the goal, to quality, to become the world's high-end shoe brand in the market, replacing Italy, Spain, shoe, is the only way China shoe. 
    "Dongguan shoe": It seems from the previous early, many companies have been shouted slogans branding strategy to go, but really made the brand a little, you believe this, why? 
     He Jiaming: Now the community is talking about brands, companies hope to make up their own brand, the brand well, the state policy also gives a lot of support, the media also spread a variety of brand concept. However, the current concept of our brand, there are many errors, many people know the brand is not clear, resulting in the behavior of its branding vague, free, brand produced naturally result is not satisfactory, in the form of a brand or happen overnight, after more long-term positioning, promotion and excellent quality, a step of forming the minds of consumers. 
 
"Dongguan shoe": How do you understand the concept that the brand of it? 
He Jiaming: With the continuous development of society, consumers have become increasingly demanding, the pursuit of individuality and humanity more and more consumer goods, footwear consumers, so now footwear materials, design and production requirements more to the more refined, each product design, development, production processes, materials, have been carefully selected in order to produce advanced much consumers favor products favored by consumers of this product is the brand . 
 
"Dongguan shoe": How do you put your concept through to run a business on it? 
He Jiaming: line must be designed to do one line, do the best, this is our company's philosophy, but also the only Chinese shoe choice concept, it was possible to keep Chinese shoe footwear in the world, an important seat, companies must use new thinking, open innovation mindset to meet the historical development of the baptism of the world's footwear can truly survive. 
 
"Dongguan shoe": Before you talk about your latest development of the low-temperature hot melt cotton Hong Kong Po Po in Hong Kong and other products compared to low temperature hot melt gangbao cotton What are the advantages? 
He Jiaming: cotton basic use of low temperature hot melt gangbao cotton is the fabric, hot melt adhesive on the fabric, for environmentally friendly materials. Environmental hypothermia after cotton hot melt gangbao good shape setting effect, beautiful styling lines, smoother, no hair keratin, not folds. Winding resistance is high, the setting pressure 20KG 24 hours later, 15 000 times and not break undesirable wrinkling phenomenon. Hard shoes in good shape with elastic, comfortable, feet dry and comfortable step without wrinkles, do not fight feet. Hours-long 8Min = 10Min, there is sufficient operating time. Suitable for any upper material and shoes shoes. Any materials have good adhesion without cooled rear styling, oily leather material better. Cryogenic easy to operate, stereotypes, does not produce any adverse folds and hair keratin. 
 
"Dongguan shoe": Can you briefly explain to us the Po shoe production process in operation? 
He Jiaming: mainly divided into four steps. First, the "low-temperature hot melt cotton Po in Hong Kong," cutting, cutting into the side of the oven baked soft, bonded to the upper heel and toe. Second will be posted Hao "cold cotton hot melt Port treasure" into the bottom of the shoe toe and heel steamed soft machine to soften again, this softening process temperature should be controlled at 80-90 degrees Celsius, for about 3-5 minutes. Then put the toe and heel setting machine hot mold shape after the first cold mold stereotypes, stereotypes temperature of 110-130 degrees Celsius, time is about 5-8 seconds, the pressure was 5-8 Pa. Finally, before climbing into the bottom line and help the help, the help you can, to create a graceful lines, comfortable fitting shoes.